Metrics and Analytics

RideMetrix provides revolutionary technology to track, monitor, and highly target every campaign geographically. We provide our branding partners with monthly detailed metrics and analytics to optimize campaign goals and maximize ROI. Brands receive complete transparency with regards to the tracking of each vehicle through our heat mapping reporting. Not only that, but our reports methodically monitor vehicle locations over a 30-day period to provide targeted impressions, driver engagement, and passenger demographics.

LOCATION INSIGHTS

RideMetrix is a nationwide advertising metrics platform that takes modern outdoor advertising and combines it with the ever-growing rise of Uber, Lyft, and DoorDash on-the-go applications.

USER DEMOGRAPHICS

RideMetrix is the next best thing in the digital advertising space! The platform utilizes vehicles partnered with ridesharing, food delivery, package delivery, couriers, freight transportation, etc.

CONSUMER AFFINITIES

Original, eye-catching, data-driven, technologically advanced metrics – RideMetrix is redefining media buying in transit.

REAL-TIME INSIGHTS

RideMetrix helps companies maximize their message by using data-driven rideshare advertising applications and analytics to increase brand visibility and ROI.

MULTI-TOUCH ATTRIBUTION

RideMetrix helps companies maximize their message by using data-driven rideshare advertising applications and analytics to increase brand visibility and ROI. In recent years more and more of the population habitually reply on apps such as Uber and Instacart. Our platform provides a unique opportunity for brands to become embedded into these communities and part of our daily lives. Powered by high-mileage rideshare drivers, brands can now advertise on our partnered vehicles providing a media solution that is mobile, targeted, memorable, and methodically tracked.

Increasing site traffic

Increase your profits

Growth in the number of requests and calls

Increasing brand awareness

Tracking
for all
Devices

RideMetrix is bridging the gap between the physical and digital worlds for MOOH marketers.

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Dynamic
Device
Measurement

We measure how devices interact with your ad, adjusting for a variety of external factors such as vehicle speed, device dwell time, time of day and weather.

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Strategic

Retargeting

Services

Turn real-world exposure into online engagement by serving digital ads directly to your OOH-exposed audience through In-App, Search and Social channels.

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MEASURE EXPOSED MOBILE DEVICES

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We measure the number of mobile devices that fall within the ad’s Visibility Cone along its journey (or during the ad play for digital ads). The Visibility Cone is the area around an ad wherein a person has the best possible opportunity to view the ad. The criteria that help determine the size and shape of the Visibility Cone are:

A. Ad Type (e.g. digital, vinyl, illuminated)
B. Ad Size
C. Placement of Ad (e.g. Bus Rear, Bus Side, Taxi-Top, Vehicle Wrap)

Measurement & Attribution Tools

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ACTIONABLE INSIGHTS

The Science of Human Movement

Real-time exposure metrics
Contextualized mobile device location data
Consumer affinities of your audience
Track the path of a moving ad via GPS
Measure exposed mobile devices
Advanced impression modeling algorithm
Conversion rate optimization
State-of-the-art measurement technology
Contextualized mobile location datasets
Ridemetrix never collects personally identifiable information (PII)

Impression Management

Accurate And Actionable Impression Measurement, Delivered In Near Real-Time

We tap into the world’s largest contextualized mobile location datasets to turn real-world human behavior into measurable and actionable insights for the out of home media buyer and seller.

*All data we collect is CCPA/GDPR compliant.